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Why Natural?

The Average Woman Puts
515 Synthetic Chemicals
On Her Body Every Day
Without Knowing

It’s Time to Realize

Many people don’t realize that skin is our largest organ and what we put on our skin goes directly into our body.

In fact, it only takes 26 SECONDS for the chemicals in your beauty products to enter your bloodstream and average woman absorbs nearly 5lb of those chemicals through her skin every year.

Some of these compounds have been linked to birth defects and cancer, while others  irritate the skin and cause it to age prematurely.


It’s Time to Take Notice

There are more than 80,000 chemicals on the market today. Overwhelming majority don’t have any safety data. This is particularly true of those used in the skincare and beauty industry.

The European Union has banned over 1,300 chemicals found in cosmetics. The FDA has only banned 8 and restricted 3.

At Sincere, we have banned ALL of them setting a new health and safety standard – all while ensuring that our products are as powerful and luxurious as they are pure.

It’s Time to Feel Empowered

As skincare and beauty industry remains largely unregulated it’s time for consumers to take a stand and make intelligent choices.

We wouldn’t knowingly choose to eat things that would  affect our health in a negative way. So why do we continue to put unsafe products on our skin?

Here at Sincere we set out to do just that – provide consumers with healthy, intelligent, yet effective alternative to otherwise toxic skincare.


10 Reasons

You Should Demand Natural Skincare


Because women use an average of 12 products a day which contain an estimated 168 chemicals, many of which are toxic


Because studies indicate that 60% of those end up in our bloodstream


Because average woman absorbs 5lb of chemicals into her body from conventional cosmetics every year


Because unlike those chemicals, natural ingredients are more akin to the structure of our skin


Because unlike those chemicals, natural oils and butters will not cause cancer


Because plant cells are very similar to ours, thus the skin can easily integrate the active herbal vitamins and minerals in our metabolism


Because by avoiding chemicals, pores are not clogged and it allows the skin to breathe and absorb beneficial substances


Because natural ingredients boost and restore skin’s natural balance, strengthening and improving it’s functions


Because cosmetics must be beautiful, healthy, effective and safe


Because the real question should be Why anything but natural?